This magazine is directed towards beginner photographers. For the cover, the same font and color is used for the magazine title. Each cover has an ad for a new camera in the top right corner that will be discussed in the magazine. There are subheadings for featured articles and page numbers. The font is mostly the same on each subheading, but in different colors to match the cover theme. The cover images are of animals, nature, people, architecture, and more. Some articles that are in the magazine are camera settings and tips, camera gear, photography locations, and famous photographers. From January to December 2018, the circulation number was 14,871 per issue.
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