CCR Question #2 Draft

2.) How does your product engage with audiences and how would it be distributed as a real media text?

Audience engagement is a very important aspect of creating an effective and engaging magazine. To get real life examples, I researched three different magazines and how they engage their audience. I researched Amateur Photographer, The Photographer, and Outdoor Photographer. Obviously, all the magazines are directed towards people interested in photography, like mine. Digitally engaging their audience in very important in today's day and age. So, all of them offer their magazines online, along with additional articles in their websites. They also all have social media pages. Social media has such a big impact on people, so they offer an insight into their magazine to everyone, anywhere.

I have taken many of these strategies and applied them to my marketing and distribution plan. For my magazine, I plan to have a digital and print version available to the subscribers. A new issue will come out every month. Subscribers will have to pay a monthly or yearly fee. The digital version will be available through the Photographer Monthly app or other e-reader apps. I also plan to partner up with other art or design related magazines. When someone gets a print magazine mailed to their house, they will get a free sample of my magazine as well. They will have the opportunity to sign up for my magazine on the subscription card included. I will also have a website, like many of the other magazines researched, to market my magazine and feature additional photography related articles. I will have an email list that anyone can sign up for. They will receive weekly advertisements for the magazine. I will offer holiday specials and insights to upcoming and new articles. To advertise my magazine, I will reach out to online photography related companies and pay to have them sponsor/advertise my magazine. I will also make social media accounts on Facebook, Instagram, and Twitter. This will also feature additional articles that may not be in the magazine. This is to get people interested in the magazine and make it more likely for them to subscribe to my magazine.

For my distribution plan, I will have a new issue of my magazine every month. The new issue will be distributed in stores each month. I will have it in the big box stores, as well as arts related stores. In the art stores, I will have it placed in the checkout lines. In the big box stores, I will have it placed in the magazine isle. I will offer my magazine digitally and in print form. I was inspired by the Amateur Photographer magazine because they offer their magazine in print and online through their own app.