Audience Engagement Research 1

Outdoor Photographer:
This magazine's target audience is photographers. According to Mike Gural, the manager of this magazine, "Amateur photographers are simply those people out striving to perfect their passion for picture-taking. The subscribers tend not to be professionals. These are affluent, educated people on vacation who are out hunting for the perfect shot" (https://www.targetmarketingmag.com/article/market-focus-amateur-photographers-958-words-28673/all/). The magazine is targeted to people who enjoy photography with all levels of knowledge. Because of this, the magazine is written so that all people can understand and follow the information.
To market the magazine, they have a free weekly newsletter that anyone can subscribe to. This include exclusive information and promotions to get people interested in purchasing the monthly magazine. They also have an online blog that anyone can read as well. When I was looking through their website, all the ads on the site were photography related. The company filters their ads so that they appeal to the readers, similarly to what I did in my magazine. When I was scrolling through the site these are a few of the ads that came up. One was an ad for their app. This is one way they appeal to their audience. They are making it easier for their readers to always have access to their magazine. Two other ads were an editing program ad and a camera ad.

Along with an app, Outdoor Magazine also have social media accounts, including Instagram, Twitter, and Facebook.

An aspect of this I would use to market my magazine is all the free access to viewers. People are able to get a sneak peek into the magazine thorough the social media accounts, newsletter, and blog. Doing this gets people interested in the magazine, making them more likely to purchase the magazine. I also like the idea of having a website that advertises for the magazine and has some insights to the magazine.