Audience Engagement Research 2

The Photographer:
The target audience for this magazine is professional photographers. Their main readers are photographers that are part of the Professional Photographers of America (PPA). Because the magazine is written for people with advanced knowledge, people with basic knowledge may not be able to follow along easily.


This magazine is completely online. It is created in the format of a print magazine but presented on a digital platform. Readers are able to flip through the magazine as if it is printed. People can also print or download it, allowing them to access it at any time. There are always articles available through the site, but there is only one magazine volume released once a month. The magazine is also free to everyone.
When I was scrolling through their site, I noticed that all their advertisements were photography based as well. Some of the ads were for camera gear, printing services, and more. All of the ads appeal to the readers, meaning they are more likely to click on them.

This magazine also sponsors photography events. Because this magazine is based out of Texas, it advertises for events all over the state. 
One thing I would take away from this magazine is the ads targeted towards the audience. If the magazine is full of ads that the reader is not interested in they will just breeze over them. If they are geared towards the audience, it not only helps the reader, but the company that is being advertised and my magazine. I would also create a website to help advertise my magazine. 

To market this magazine, they have Facebook page.