Amateur Photographer:
The target audience for this magazine is people that have a love for photography with any level of photography knowledge, hence the name armature photographer. It is written so anyone can follow along and understand the content. The magazine is available in a print and digital version, with monthly payments. The digital version is accessible through their app or other reader apps. One thing that that makes this magazine different from others is that they have a new volume every week. So, they have 51 issues a year, instead of 12. They also have a free newsletter. Anyone can sign up for this to get an insight into what the magazine offers. By doing this, the company hopes people will subscribe to the weekly magazine. When I was looking thorough their site, I noticed that they didn't have any outside business advertisements. The only one that showed up was for their magazine. I am not sure what type of advertisements they include in their magazines.
Something I would take away from this is having a new volume every week. Although this would cost a lot more money and require me to get more content, I think that would benefit the readers the most. They would be able to have new articles every week keeping them up to date with the latest news and techniques. I would also create a website for the magazine to advertise and show what the magazine offers.
The magazine also has a Facebook, Twitter, Instagram, and YouTube page that anyone can access.
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