Marketing Plan

For my magazine, I plan to have a print and digital magazine that comes out every month. Subscribers will have to pay a monthly/yearly fee to get the magazine. I will also offer an online version of the magazine that readers can access through the Photographer Monthly app. I also plan to partner up with other art or design related magazines. When someone gets a magazine mailed to their house, they will get a free sample of my magazine as well. They will have the opportunity to sign up for my magazine on the subscription card included. I will also have a website, like many of the other magazines researched, to market my magazine and feature additional photography related articles. I will have an email list that anyone can sign up for. They will receive weekly advertisements for the magazine. I will offer holiday specials and insights to upcoming and new articles. To advertise my magazine, I will reach out to online photography related companies and pay to have them sponsor/advertise my magazine. I will also make social media accounts on Facebook, Instagram, and Twitter. This will also feature additional articles that may not be in the magazine. This is to get people interested in the magazine and make it more likely for them to subscribe to my magazine. On social media, it will be easier to spread the word about my magazine. 

In Photoshop, I created a sample of what I want my website to look like. Some features I included are an ad for my magazine, a members only article, and sample links to my social media pages.

These are screenshot from the Instagram, Twitter, and Facebook pages for my magazine. This page will feature small articles that are available to anyone.