Distribution Plan

I will have a new issue of my magazine every month. The new issue will be distributed in stores each month. I will have it in the big box stores, as well as arts related stores. In the art stores, I will have it placed in the checkout lines. In the big box stores, I will have it placed in the magazine isle.

The magazine will be available in print and digital. The digital version can be accessed through the Photographer Monthly app or through e-reader apps, such as Amazon kindle and nook.

I also plan to pair with other magazine companies. When a subscriber receives a copy of their magazine in the mail, they will also receive a free copy of mine every few months. This is in hopes to get more people to subscribe to my magazine.

Digital Distribution Research 3

The Photo District News magazine is only offered online to subscribers. Once you become a subscriber, you have access to new and old magazines. Subscribers are also able to download and print the magazine for their own use. The website also includes a variety of additional articles that anyone can read. 

Digital Distribution Research 2

Armature Photographer is offered digitally. The magazine can be accessed through their app or through e-reader apps (Amazon kindle, Lekiosk, Magazinedirect.com, nook, and zinio). On their website, they have additional articles that are available to anyone.

Digital Distribution Research 1

The Outdoor Photographer magazine is offered digitally through their app or through e-reader apps (nook, zinio, and Amazon kindle). They also offer a weekly newsletter through emailing. On their website, they have additional articles. Many of them are open to anyone, but some are for members only.

Revisions - Table of Contents

Original Table of Contents:

Revised Table of Contents:

I made many changes to my table of contents. To start, I took out and replaced some images. I think having six images looked to crowded, so I took out three. I replaced the page 11 and 43 images. Before the image for page 43 didn't relate to the two-page article. So, I replaced it with an image from the photo shoot that is used in the article as well. I also added two yellow stripes at the top of the page. It originally looked to empty at the top. I used colors from the cover to keep the same theme for this issue. 

Traditional Distribution

I am going to go over different techniques that are used to distribute magazines. With all the advantages in technology, many magazines are now available digitally. Some do it through an app or through their website. There is also the traditional way, to have the magazine mailed to the subscriber. Often times, a free magazine is included with partnered magazine business. So, when someone orders a magazine, they get a free issue of another magazine as well. Another way is to have the magazine company attend events. There they can have free samples and opportunities for people to sign up for the magazine there. In stores, magazines are placed in the magazine isle, as well as the checkout lines. Putting them in checkout lines increases the chances of people to buy an issue because they are waiting in line reading all the headlines. Magazines are offered in all types of businesses, such as bookstores, restaurants, airports, supermarkets, grocery stores, and more. 

For my magazine, I will have an online version that is available through the app, as well as a physical copy that is mailed to the subscribers. I also want to partner with similar magazines, so when their subscribers receive one of their magazines, they will get a free sample of mine every few months. As for the stores, my magazine will be available in all the big box stores, such as Target, Walmart, CVS, and Walgreen's. I will also have my magazine available in photography stores and crafts stores, such as Michael's. My magazine will be in the checkout lines as well as the magazine isle so that everyone will see it.

Revisions - Cover

Original Cover:

Revised Cover:

Based on the feedback I received, I moved the two (black font) subheadings around. On the original cover, the subheadings were covering up the model, so I moved one to the left so the viewer can still focus on the cover image as well. I decided to leave the title the same. I experimented with changing the color, but white looked the best. 

Marketing Plan

For my magazine, I plan to have a print and digital magazine that comes out every month. Subscribers will have to pay a monthly/yearly fee to get the magazine. I will also offer an online version of the magazine that readers can access through the Photographer Monthly app. I also plan to partner up with other art or design related magazines. When someone gets a magazine mailed to their house, they will get a free sample of my magazine as well. They will have the opportunity to sign up for my magazine on the subscription card included. I will also have a website, like many of the other magazines researched, to market my magazine and feature additional photography related articles. I will have an email list that anyone can sign up for. They will receive weekly advertisements for the magazine. I will offer holiday specials and insights to upcoming and new articles. To advertise my magazine, I will reach out to online photography related companies and pay to have them sponsor/advertise my magazine. I will also make social media accounts on Facebook, Instagram, and Twitter. This will also feature additional articles that may not be in the magazine. This is to get people interested in the magazine and make it more likely for them to subscribe to my magazine. On social media, it will be easier to spread the word about my magazine. 

In Photoshop, I created a sample of what I want my website to look like. Some features I included are an ad for my magazine, a members only article, and sample links to my social media pages.

These are screenshot from the Instagram, Twitter, and Facebook pages for my magazine. This page will feature small articles that are available to anyone.