Amateur Photographer:
The target audience for this magazine is people that have a love for photography with any level of photography knowledge, hence the name armature photographer. It is written so anyone can follow along and understand the content. The magazine is available in a print and digital version, with monthly payments. The digital version is accessible through their app or other reader apps. One thing that that makes this magazine different from others is that they have a new volume every week. So, they have 51 issues a year, instead of 12. They also have a free newsletter. Anyone can sign up for this to get an insight into what the magazine offers. By doing this, the company hopes people will subscribe to the weekly magazine.
When I was looking thorough their site, I noticed that they didn't have any outside business advertisements. The only one that showed up was for their magazine. I am not sure what type of advertisements they include in their magazines. 
Something I would take away from this is having a new volume every week. Although this would cost a lot more money and require me to get more content, I think that would benefit the readers the most. They would be able to have new articles every week keeping them up to date with the latest news and techniques. I would also create a website for the magazine to advertise and show what the magazine offers.
The magazine also has a Facebook, Twitter, Instagram, and YouTube page that anyone can access.
The Photographer:
The target audience for this magazine is professional photographers. Their main readers are photographers that are part of the Professional Photographers of America (PPA). Because the magazine is written for people with advanced knowledge, people with basic knowledge may not be able to follow along easily.
This magazine is completely online. It is created in the format of a print magazine but presented on a digital platform. Readers are able to flip through the magazine as if it is printed. People can also print or download it, allowing them to access it at any time. There are always articles available through the site, but there is only one magazine volume released once a month. The magazine is also free to everyone.
When I was scrolling through their site, I noticed that all their advertisements were photography based as well. Some of the ads were for camera gear, printing services, and more. All of the ads appeal to the readers, meaning they are more likely to click on them.
This magazine also sponsors photography events. Because this magazine is based out of Texas, it advertises for events all over the state.
One thing I would take away from this magazine is the ads targeted towards the audience. If the magazine is full of ads that the reader is not interested in they will just breeze over them. If they are geared towards the audience, it not only helps the reader, but the company that is being advertised and my magazine. I would also create a website to help advertise my magazine.
To market this magazine, they have Facebook page.
Outdoor Photographer:
This magazine's target audience is photographers. According to Mike Gural, the manager of this magazine, "Amateur photographers are simply those people out striving to perfect their passion for picture-taking. The subscribers tend not to be professionals. These are affluent, educated people on vacation who are out hunting for the perfect shot" (https://www.targetmarketingmag.com/article/market-focus-amateur-photographers-958-words-28673/all/). The magazine is targeted to people who enjoy photography with all levels of knowledge. Because of this, the magazine is written so that all people can understand and follow the information.
To market the magazine, they have a free weekly newsletter that anyone can subscribe to. This include exclusive information and promotions to get people interested in purchasing the monthly magazine. They also have an online blog that anyone can read as well. When I was looking through their website, all the ads on the site were photography related. The company filters their ads so that they appeal to the readers, similarly to what I did in my magazine. When I was scrolling through the site these are a few of the ads that came up. One was an ad for their app. This is one way they appeal to their audience. They are making it easier for their readers to always have access to their magazine. Two other ads were an editing program ad and a camera ad.
Along with an app, Outdoor Magazine also have social media accounts, including Instagram, Twitter, and Facebook.
An aspect of this I would use to market my magazine is all the free access to viewers. People are able to get a sneak peek into the magazine thorough the social media accounts, newsletter, and blog. Doing this gets people interested in the magazine, making them more likely to purchase the magazine. I also like the idea of having a website that advertises for the magazine and has some insights to the magazine.
In class, we learned how to create a magazine in Adobe InDeisgn. For my midterm submission, I used Adobe Photoshop to create my magazine. So many of the features in Photoshop are similar in InDesign, which made it very easy to learn. These are not completed pages, they were just from learning the basic functions of InDesgin.
My magazine is geared towards people who are interested in learning photography or getting tips on how to improve their photography skills. I think there is a more professional aspect to the magazine, so the readers have to have some knowledge of photography when reading. Photography is expensive to do, so I think people who read it will have to have money they can spend on photography gear. There isn't a specific gender or education level that the magazine is geared towards, it is just for anyone who is interested in photography. I think the articles are the most appealing aspect to the readers. The articles were all created to relate to some aspect of photography. I also think the advertisements in the magazine are helpful for the readers because they all relate to photography in some way.
Cover:
When presenting my magazine to a group, it was suggested to me that I rearrange the subheadings. On the final draft, they were covering up the model, distracting the viewers from the cover image. On my own, I decided that I want to experiment with the title. I've been testing different colors, fonts, and styles. I am not sure if I want to replace it yet, but I think experimenting to see what could come out of it won't hurt.
Table of Contents:
When reviewing my magazine, I decided to take out three images from the table of contents and replace two of them. The original set up looked crowded with six images. I think with three it allows the viewer to focus on the words, creating a minimalist style. For the Sarasota Photographer image, I changed it to an image of an actual photographer from Sarasota. The image I used to replace the This Month's Technique image is from the same photo shoot that use for the article pages. This gives the reader a sneak peek into what the other images look like for that article. It was also suggested to me that I experiment with ways to make the page numbers images easier to read that are on the images. Some of them became hard to read on the original draft. One thing I forgot to add was a footer for this page that has the magazine name and volume date.
Article Pages:
For this page, it was suggested to me that I chose some more diverse images for the two article pages. For the final draft, all the images were very similar with the blue background. So, I have changed the images to other ones from the same photo shoot. Also, I have to finish writing the article for the first page.
How does your product use or challenge conventions and how does it represent social groups or issues?
For my magazine, I used a variety of formatting and styles. I used many different magazines as inspiration to help me set up my magazine. For the cover, I used rule of thirds with the cover images to make it more appealing to the viewer. I positioned the left subheading so that it fills in the negative space. I chose to use different shades of yellow because it matched a color on the model's shirt. Many magazines covers that I looked at chose one color or different shades of a color for the cover. I also used many different fonts to help the reader differentiate between lines. For the table of contents, I put all the words on the left and the images on the right. I also used many different fonts to help separate sections of the text. For the two article pages, I used images all from one photo shoot so that they would match with the color theme. For the title of the article, I used a bold font with a shadow to help it pop off that page. Since the magazine is geared towards photographers, and photography equipment can be very expensive, I would say this magazine is for people who have more money.
The target audience for this magazine is people that have a love for photography with any level of photography knowledge, hence the name armature photographer. It is written so anyone can follow along and understand the content. The magazine is available in a print and digital version, with monthly payments. The digital version is accessible through their app or other reader apps. One thing that that makes this magazine different from others is that they have a new volume every week. So, they have 51 issues a year, instead of 12. They also have a free newsletter. Anyone can sign up for this to get an insight into what the magazine offers. By doing this, the company hopes people will subscribe to the weekly magazine. 
