Distribution Plan

I will have a new issue of my magazine every month. The new issue will be distributed in stores each month. I will have it in the big box stores, as well as arts related stores. In the art stores, I will have it placed in the checkout lines. In the big box stores, I will have it placed in the magazine isle.

The magazine will be available in print and digital. The digital version can be accessed through the Photographer Monthly app or through e-reader apps, such as Amazon kindle and nook.

I also plan to pair with other magazine companies. When a subscriber receives a copy of their magazine in the mail, they will also receive a free copy of mine every few months. This is in hopes to get more people to subscribe to my magazine.

Digital Distribution Research 3

The Photo District News magazine is only offered online to subscribers. Once you become a subscriber, you have access to new and old magazines. Subscribers are also able to download and print the magazine for their own use. The website also includes a variety of additional articles that anyone can read. 

Digital Distribution Research 2

Armature Photographer is offered digitally. The magazine can be accessed through their app or through e-reader apps (Amazon kindle, Lekiosk, Magazinedirect.com, nook, and zinio). On their website, they have additional articles that are available to anyone.

Digital Distribution Research 1

The Outdoor Photographer magazine is offered digitally through their app or through e-reader apps (nook, zinio, and Amazon kindle). They also offer a weekly newsletter through emailing. On their website, they have additional articles. Many of them are open to anyone, but some are for members only.

Revisions - Table of Contents

Original Table of Contents:

Revised Table of Contents:

I made many changes to my table of contents. To start, I took out and replaced some images. I think having six images looked to crowded, so I took out three. I replaced the page 11 and 43 images. Before the image for page 43 didn't relate to the two-page article. So, I replaced it with an image from the photo shoot that is used in the article as well. I also added two yellow stripes at the top of the page. It originally looked to empty at the top. I used colors from the cover to keep the same theme for this issue. 

Traditional Distribution

I am going to go over different techniques that are used to distribute magazines. With all the advantages in technology, many magazines are now available digitally. Some do it through an app or through their website. There is also the traditional way, to have the magazine mailed to the subscriber. Often times, a free magazine is included with partnered magazine business. So, when someone orders a magazine, they get a free issue of another magazine as well. Another way is to have the magazine company attend events. There they can have free samples and opportunities for people to sign up for the magazine there. In stores, magazines are placed in the magazine isle, as well as the checkout lines. Putting them in checkout lines increases the chances of people to buy an issue because they are waiting in line reading all the headlines. Magazines are offered in all types of businesses, such as bookstores, restaurants, airports, supermarkets, grocery stores, and more. 

For my magazine, I will have an online version that is available through the app, as well as a physical copy that is mailed to the subscribers. I also want to partner with similar magazines, so when their subscribers receive one of their magazines, they will get a free sample of mine every few months. As for the stores, my magazine will be available in all the big box stores, such as Target, Walmart, CVS, and Walgreen's. I will also have my magazine available in photography stores and crafts stores, such as Michael's. My magazine will be in the checkout lines as well as the magazine isle so that everyone will see it.

Revisions - Cover

Original Cover:

Revised Cover:

Based on the feedback I received, I moved the two (black font) subheadings around. On the original cover, the subheadings were covering up the model, so I moved one to the left so the viewer can still focus on the cover image as well. I decided to leave the title the same. I experimented with changing the color, but white looked the best. 

Marketing Plan

For my magazine, I plan to have a print and digital magazine that comes out every month. Subscribers will have to pay a monthly/yearly fee to get the magazine. I will also offer an online version of the magazine that readers can access through the Photographer Monthly app. I also plan to partner up with other art or design related magazines. When someone gets a magazine mailed to their house, they will get a free sample of my magazine as well. They will have the opportunity to sign up for my magazine on the subscription card included. I will also have a website, like many of the other magazines researched, to market my magazine and feature additional photography related articles. I will have an email list that anyone can sign up for. They will receive weekly advertisements for the magazine. I will offer holiday specials and insights to upcoming and new articles. To advertise my magazine, I will reach out to online photography related companies and pay to have them sponsor/advertise my magazine. I will also make social media accounts on Facebook, Instagram, and Twitter. This will also feature additional articles that may not be in the magazine. This is to get people interested in the magazine and make it more likely for them to subscribe to my magazine. On social media, it will be easier to spread the word about my magazine. 

In Photoshop, I created a sample of what I want my website to look like. Some features I included are an ad for my magazine, a members only article, and sample links to my social media pages.

These are screenshot from the Instagram, Twitter, and Facebook pages for my magazine. This page will feature small articles that are available to anyone.

Audience Engagement Research 3

Amateur Photographer:

The target audience for this magazine is people that have a love for photography with any level of photography knowledge, hence the name armature photographer. It is written so anyone can follow along and understand the content. The magazine is available in a print and digital version, with monthly payments. The digital version is accessible through their app or other reader apps. One thing that that makes this magazine different from others is that they have a new volume every week. So, they have 51 issues a year, instead of 12. They also have a free newsletter. Anyone can sign up for this to get an insight into what the magazine offers. By doing this, the company hopes people will subscribe to the weekly magazine. 
When I was looking thorough their site, I noticed that they didn't have any outside business advertisements. The only one that showed up was for their magazine. I am not sure what type of advertisements they include in their magazines. 
Something I would take away from this is having a new volume every week. Although this would cost a lot more money and require me to get more content, I think that would benefit the readers the most. They would be able to have new articles every week keeping them up to date with the latest news and techniques. I would also create a website for the magazine to advertise and show what the magazine offers. 
The magazine also has a Facebook, Twitter, Instagram, and YouTube page that anyone can access.

Audience Engagement Research 2

The Photographer:
The target audience for this magazine is professional photographers. Their main readers are photographers that are part of the Professional Photographers of America (PPA). Because the magazine is written for people with advanced knowledge, people with basic knowledge may not be able to follow along easily.


This magazine is completely online. It is created in the format of a print magazine but presented on a digital platform. Readers are able to flip through the magazine as if it is printed. People can also print or download it, allowing them to access it at any time. There are always articles available through the site, but there is only one magazine volume released once a month. The magazine is also free to everyone.
When I was scrolling through their site, I noticed that all their advertisements were photography based as well. Some of the ads were for camera gear, printing services, and more. All of the ads appeal to the readers, meaning they are more likely to click on them.

This magazine also sponsors photography events. Because this magazine is based out of Texas, it advertises for events all over the state. 
One thing I would take away from this magazine is the ads targeted towards the audience. If the magazine is full of ads that the reader is not interested in they will just breeze over them. If they are geared towards the audience, it not only helps the reader, but the company that is being advertised and my magazine. I would also create a website to help advertise my magazine. 

To market this magazine, they have Facebook page. 

Audience Engagement Research 1

Outdoor Photographer:
This magazine's target audience is photographers. According to Mike Gural, the manager of this magazine, "Amateur photographers are simply those people out striving to perfect their passion for picture-taking. The subscribers tend not to be professionals. These are affluent, educated people on vacation who are out hunting for the perfect shot" (https://www.targetmarketingmag.com/article/market-focus-amateur-photographers-958-words-28673/all/). The magazine is targeted to people who enjoy photography with all levels of knowledge. Because of this, the magazine is written so that all people can understand and follow the information.
To market the magazine, they have a free weekly newsletter that anyone can subscribe to. This include exclusive information and promotions to get people interested in purchasing the monthly magazine. They also have an online blog that anyone can read as well. When I was looking through their website, all the ads on the site were photography related. The company filters their ads so that they appeal to the readers, similarly to what I did in my magazine. When I was scrolling through the site these are a few of the ads that came up. One was an ad for their app. This is one way they appeal to their audience. They are making it easier for their readers to always have access to their magazine. Two other ads were an editing program ad and a camera ad.

Along with an app, Outdoor Magazine also have social media accounts, including Instagram, Twitter, and Facebook.

An aspect of this I would use to market my magazine is all the free access to viewers. People are able to get a sneak peek into the magazine thorough the social media accounts, newsletter, and blog. Doing this gets people interested in the magazine, making them more likely to purchase the magazine. I also like the idea of having a website that advertises for the magazine and has some insights to the magazine. 

Class Activity - InDesign

In class, we learned how to create a magazine in Adobe InDeisgn. For my midterm submission, I used Adobe Photoshop to create my magazine. So many of the features in Photoshop are similar in InDesign, which made it very easy to learn. These are not completed pages, they were just from learning the basic functions of InDesgin.

My Target Audience

My magazine is geared towards people who are interested in learning photography or getting tips on how to improve their photography skills. I think there is a more professional aspect to the magazine, so the readers have to have some knowledge of photography when reading. Photography is expensive to do, so I think people who read it will have to have money they can spend on photography gear. There isn't a specific gender or education level that the magazine is geared towards, it is just for anyone who is interested in photography. I think the articles are the most appealing aspect to the readers. The articles were all created to relate to some aspect of photography. I also think the advertisements in the magazine are helpful for the readers because they all relate to photography in some way.

Feedback and Revisions

Cover:
When presenting my magazine to a group, it was suggested to me that I rearrange the subheadings. On the final draft, they were covering up the model, distracting the viewers from the cover image. On my own, I decided that I want to experiment with the title. I've been testing different colors, fonts, and styles. I am not sure if I want to replace it yet, but I think experimenting to see what could come out of it won't hurt. 


Table of Contents:
When reviewing my magazine, I decided to take out three images from the table of contents and replace two of them. The original set up looked crowded with six images. I think with three it allows the viewer to focus on the words, creating a minimalist style. For the Sarasota Photographer image, I changed it to an image of an actual photographer from Sarasota. The image I used to replace the This Month's Technique image is from the same photo shoot that use for the article pages. This gives the reader a sneak peek into what the other images look like for that article. It was also suggested to me that I experiment with ways to make the page numbers images easier to read that are on the images. Some of them became hard to read on the original draft. One thing I forgot to add was a footer for this page that has the magazine name and volume date.

Article Pages:

For this page, it was suggested to me that I chose some more diverse images for the two article pages. For the final draft, all the images were very similar with the blue background. So, I have changed the images to other ones from the same photo shoot. Also, I have to finish writing the article for the first page.

Use of Conventions

How does your product use or challenge conventions and how does it represent social groups or issues?

For my magazine, I used a variety of formatting and styles. I used many different magazines as inspiration to help me set up my magazine. For the cover, I used rule of thirds with the cover images to make it more appealing to the viewer. I positioned the left subheading so that it fills in the negative space. I chose to use different shades of yellow because it matched a color on the model's shirt. Many magazines covers that I looked at chose one color or different shades of a color for the cover. I also used many different fonts to help the reader differentiate between lines. For the table of contents, I put all the words on the left and the images on the right. I also used many different fonts to help separate sections of the text. For the two article pages, I used images all from one photo shoot so that they would match with the color theme. For the title of the article, I used a bold font with a shadow to help it pop off that page. Since the magazine is geared towards photographers, and photography equipment can be very expensive, I would say this magazine is for people who have more money. 

Midterm Submission

 

I developed all these pages using Adobe Photoshop. I used Photoshop because I have been using this program for over 4 years and became certified last year. I am now able to navigate the program quite easily. After looking at different types of magazines, I came up with some ideas of my own on how to layout my pages. 

I spoke with 2 professional photographers about how they portray emotion. In my article, I discussed their techniques on showing and changing emotion through photography.

I chose all of these photographs because they have clear, solid backgrounds. This draws the audience to focus on the model. I am currently studying emotions in photography in another AICE class and have found it to be a very interesting topic. I have also discovered that I enjoy applying what I have learned by creating my very own magazine.

Interviews

Interviews:

Sammi B. - I interviewed Sammi while we were doing the photo shoot in Ybor City. 

• How long have you been doing photography?
• She has been doing photography with her mom since she was 11 years old, but professionally she has been doing it for 5 years. 
• What are some different ways you show emotion in your photography?
• She catches the best emotion through candid portraits and using props. It's not all just in the poses. 
• Quote: “The best way to get raw emotion is to not ask for it.”
• Which camera do you recommend?
• Her favorite cameras are Canons.
• Quote: "My favorite lens in the 50 mm at a 1.4 f stop." 
• What advice would you give beginner photographers on how to show emotion in their photography?
• Candid are the best because you can catch real emotion, laughing smiling, thinking. 
• Quote: "As a photographer you have to try and be invisible because when people are in front of the camera they try to pose, and it looks to posed."

Mrs. Markley - 

• When did you start doing photography?
• She started doing photography when she was a kid. Her first camera was a skinny film camera the size of a wallet. She started teaching photography when she came to Sarasota High School in 2005. 
• What advice would you give beginner photographers on how to show emotion in their photography?
•  Don’t be afraid to experiment with layers, texture, colors, editing, and it’s doesn’t always have to be people to show emotion, you can use buildings.
• Quote: “There are a lot of variables that can bring out emotions."
• What are some ways you have your students show emotion in their photography?
• She has them experiment with digital edits and also printing the images out and experimenting with that; tearing, transferring, painting, etc. 

Cover Template

Cover Template:
For my cover, I plan to include a few subheadings with some of the featured articles that will be discussed in the magazine, along with their page numbers. For the cover image, I want to use a portrait image of a person. I have decided to call my magazine Photographer Monthly. I thought that would be a good name because for some of my articles, they are "This Months..." or "In This Month".

For the cover, I have experimented with two different types of text. For the left, I used Candara Regular and Light. For the right, I used Edwardian Script for the subheading title and Candara Light for the page numbers. I used both fonts on the table of contents as well. I want to only use a select number of fonts so that everything connects. I am not sure which cover I want to use yet. 
 

While creating my cover, I was also experimenting with title fonts. The first row, the font used is very elegant, but also free flowing. The second font is bold and strong. For the third font, it's very delicate, but professional. For the bottom font, it modern and simple. I decided to use the third font because of its simplicity and professionalism.  


After a lot of editing and redesigning, I finally came up with a new design to use. I used the same title, but I changed the fonts for the subheadings. I made the main article subheading different so that it stands out from the others, while the others are small and black. The color theme I chose was yellow to match with the color in the model's shirt. 

Schedule Photo Shoots

Schedule Photo Shoots:

December 7th:
I will be going to Ybor City with a Sammi B. She will be helping me with my photography and she will be a model. 

December 11th:
I will be going downtown with another model. 

December 15th:
I will be taking pictures for the table of contents. 

Scout Locations

Photo Shoot Locations Brainstorm:
Since I will be including at least one image on each page, I have to get a variety of pictures. I would like to use a portrait shot for the cover. The main theme that I an focusing on for the magazine is emotions. So, for the article page, I want to feature some of my own photography for examples of how to show emotion in photography. For the table of contents, I am going to add small images to feature what would be in the magazine. 
I will be taking pictures of a girl in a downtown Sarasota.  I will be taking pictures of camera gear for the table of contents page, along with other pictures to go on the table of contents. I am also doing a photo shoot in Ybor City. 

Ybor City:

Camera Gear:

Downtown Sarasota:

Flat Plan

Flat Plan:
In Photoshop, I have created a flat plan for my magazine. I included a variety of pages and layouts, such as double page ads and articles, title pages, one-page ads and articles, and half page ads. Aside from the sections and articles listed in the table of contents, I included many other articles related to photography styles, how-tos, reviews on photography gear, and editing articles. The articles I included were Sarasota Photographer, Famous Photographer, In This Month, New Wave of Photography, Gallery Life, Animals in the Spotlight, Scouting Location, Photo Shoot Musts, Camera Settings, This Month's Technique, Posing, Lighting, Programs, Filters, This Month's Editing Tutorial, Camera Raw, All New Camera, Top Camera Companies, Looking Through the Latest Lens, Cost Analysis, New Lights, and Trending Styles. 
For the ads, I made sure they all were related to photography, from camera ads to editing apps to electronic store ads. Having ads related to the magazine will help the reader with finding the tools and equipment they need. 
I used Better Homes and Gardens as my inspiration for my flat plan. I noticed that in many of their magazines they had an ad on almost every other page, even sometimes in the middle of articles. So, I did not put an ad for every other page, but I tried to include a decent amount so that there was a variety of ads. I also noticed that they had half page articles and ads, so I included some of those. Having a large amount of diverse layouts prevents the reader from becoming uninterested and magazine looking to boring. 

Schedule Interview and Questionnaire

Who I am Interviewing:
Sammi B. - A local photographer
Mrs. Markley - High school photography teacher

Schedule:
I will be interviewing Sammi B. this Sunday, December 8th during a photo shoot I am doing with her as well. I will be interviewing Mrs. Markley on Monday, December 9th. 

Interview Questions: 

Sammi B. - 

• How long have you been doing photography?
• What are some different ways you show emotion in your photography?
• Which camera do you recommend?
• What advice would you give beginner photographers on how to show emotion in their photography?

I want to talk to a local professional photographer to see how she goes about showing emotion in her photography. If a professional is quoted in a magazine, the readers are more likely to trust what they are saying. 

Mrs. Markley - 

• When did you start doing photography?
• What advice would you give beginner photographers on how to show emotion in their photography?
• What are some ways you have your students show emotion in their photography?

I want to talk to a photography teacher because they are exposed to many different styles and techniques of photography from many students. 

Table of Contents Template

Table of Contents:

For my table of contents, it will contain four article categories and related images. The images on the right will be images related to the articles in the magazine. Each image will have a page number that it goes with. 

The four sections that I will be including are The Featured, Photography Techniques, Enhancing, and The Latest. Within each section it will have a page number, title, and a one sentence summary for the featured articles within that section. 

Under The Featured section, the articles are Sarasota Photographer, In this Month, Gallery Life, and Animals in the Spotlight. This section is devoted to featuring photographers, new and old, and how to get photographers recognized or "featured". The images I used for this section are the top left and right images. For the pg. 11 I used a picture I took in Sarasota. For the pg. 28 images, I used an image I took at Busch Gardens. 

The Photography Techniques section includes Photo Shoot Must, This Month's Technique, and Lighting. This section is there to help all levels of photographers with their photo shoots. The images for this section are the middle two images and the bottom left. The pg. 37 images is an image I took at home on the day I did the camera gear photo shoot as well. For the pg. 43 images, I chose an image from the Ybor City photo shoot. The pg. 51 images, I took on the camera gear photo shoot day. It is for the lighting article. 

The Enhancing section has Programs, and This Month's Editing Tutorial. This sections purpose is to help photographer edit, or enhance, their images. 

For The Latest section, the articles are All New Camera and Looking Through The Latest Lens. This section is to feature new camera gear and reviews. The image for this section is the bottom right. This is an image of a lens for the new lens article. 

As for the fonts, I used three different types. The title is Candara Regular, as well as the subheadings and summaries. The summaries are in Candara Light making it lighter than the subheading. This allows the subheading to stand out more. The page numbers are in Edwardian Script. This a cursive font that is very elegant contrasting with the bold Candara font. Doing this allows the viewer to see everything better, but still have everything consistent. 

Genre Research 5

Photo District News:
This magazine discusses more of the business side of photography, as well as tutorials. The magazine title is always in the top left corner, but varies in font and color for each issue. The subheadings vary in color and font as well. There is also a line of text at the top of each cover with more featured articles. The cover image is typically of people. Some articles in the magazines are camera gear, camera settings and tips, editing, famous photographers, and the business of photography. In 2017, the circulation number was 22,500 per issue. 

Genre Research 4

Digital Photo Pro:
This magazine is made to help people improve or further their photography skills. The title of the magazine is always in the same font and format but varies in color depending on the theme/cover image. The cover image is typically of people. A majority of the subheadings are on the left side of the cover. These ones are in slightly larger font then the ones on the right, showing importance. The color and font are different for every issue. Some articles in the magazine are photo tips and settings, famous photographs, editing, camera gear, and more.

Genre Research 3

Aperture:
This magazine is made to feature famous photographers. The title of the magazine is always in the same font, but they use different colors to match with the theme/image. Aperture is typically in small font in the top left corner. This is most likely done so the viewer focuses on the artists image. There are no other words on the cover except "aperture" and the title of that specific magazine. The cover images are mostly in black and white, some are in color, and are very simple images, usually portraits. The article in the magazines are all about famous artist and photographers. The magazine has won many awards since 2005. For 11 years, Aperture was a winner in the National Magazine Award in different categories. They also have won various other awards.